How to track wordpress downloads using plugins or natively. To that end, we still see a lot of confusion on the internet on how to actually set up this type of tracking, so we decided to put together a quick walk. Now the variables are available, we can use them to track and collect data when a pdf link is clicked. It lets you send emails, store content, find it, attach it to your email campaignscadences, create a personali. Pdf, avi, wmv can be measured as events or virtual pageviews. Adding the analytics tracking code to your website is the key to getting your reports rolling.
When you set up an event to capture clicks on a link, analytics counts the clicks as event hits. Google analytics lets you measure your advertising roi as well as track your flash, video, and social networking sites and applications. Includes tracking for the links with the following extensions. Google analytics does not track downloads automatically. The framework mappings determine the event and variable values. Tracking downloads pdf in ga imodules support center. When you enable the tracking of downloads, only the file types that you specify are tracked. Click the check status link to the right of the profile to get the tracking code. Downloadable files clicks on links to downloadable files e. Jun 24, 2019 awebers email web analytics package allows you to easily track your subscribers movements around your website if you havent already, learn how to install the analytics javascript.
Google analytics tracks page views through a tracking pixel on an html page. We are not using a thank you page, so i cant use a standard url. A all linking root domains that are pointing to your pdf. Adobe analytics is the industryleading solution that delivers the analytics and reporting capabilities to enable datadriven decisionmaking. When you set up an event to capture clicks on a link, analytics counts. Throughout this blog post, ill be assuming that you are wanting to track a pdf download, but keep in mind that you could use this same technique to track the download of a. Track downloads using a virtual page or screen view destination goal. Learn about configuring link tracking for sitecatalyst.
Google tag manager if your website isnt built on wordpress and you want to track all pdf downloads, not just individual pdfs, youll need to. How to track pdf downloads with sitecore techguilds. Google analytics is great for tracking just about anything inside a webpage. From white papers to restaurant menus, to other lead magnets, pdf files are used by everyone, and in many cases, count as an important conversion on the website. Select the property whose tracking code you used in gtm during step four and the view you want to create the goal in.
This doesnt change the way the pdf document is displayed or downloaded by your users. I assume you are looking to track pdf viewsdownloadstime spent. Googles javascript code sits nicely on your websites html pages, and tracks all of your sites pageviews, visitor session information and various user interactions and events including resource downloads from links, with some minor tweaking. By adding in click url as our label, we will be able to track each unique pdf download on. Google analytics track pdf downloads stack overflow. Hi, im trying to set up a goal in ga to track pdf downloads after a visitor submits a form for a clients ppc campaign. Jan 17, 2020 in analytics its not possible but gtm it is i love using gtm to track downloads because its easy to set up. Jun 19, 2019 pdf analytics intercepts any request for a. I should also mention the landing page and form are being created via pardot. Downloads of the following file types are tracked by default. Sure, theyre not html, php, or asp pages, but they are files that contain information that is just as valuable as any other page on your website. Depending on your websites setup and your resources, there are a number of options for tracking file downloads. In the event category field, we can write pdf downloads, in the event action we will add the click url builtin variable and in the event label we will add the page path builtin variable. Mar 02, 2020 do you need to track downloads, like pdfs, ebook, or whitepapers on your website.
Jan 23, 2017 in many cases, it is helpful from a marketers point of view to track these downloads. Tracking a pdf download works a bit differently since a pdf file cannot request a tracking pixel. If you have download links on your site or even links to other websites, you can track them in a similar fashion all you need to do is make a change to the. Google analytics doesnt automatically track downloads of pdfs, word and excel documents, videos, or other files from your website. Pdfs and other types of downloadable files dont trigger javascript. Getting started for the purposes of this article, ill assume. Sometimes you want to track file downloads and show many times users download particular files like newsletters and application forms as these act as micro conversions or steps along the path to your major conversions and business goals.
Or if youre tracking downloads as events recommended, you can see the downloads data in your events report behavior events. Knowledge base common use cases how to track pdf downloads article sections a common use case that we have been asked about is how to track pdf downloads. Then well walk through the options you have available for tracking downloads. When you specify the events and variables to send, the configuration is implemented as code in the analytics. It provides the insight critical to optimizing marketing efforts, whether theyre used for delivering personalized experiences, driving better ad spend, or monetizing. Once you get a grasp on the main concepts, like triggers, tags, variables, you should be upandrunning fairly quickly. If you are tracking file downloads as page views, you can access the reports by navigating to behaviour site content all pages. After doing some research i came across this website.
It can easily be done by enhancing your usual anchor text html tag as follows. If you have a number of pdf resources on your website, chances are youre going to want to track downloads of these. To do this, click variables and scroll down to userdefined variables. They can make marketing decisions based off interest in the resources content. Add more file extensions to track as downloads by default, monsterinsights lets you track downloads of the following file extensions. How to set up download tracking in wordpress step by step. If you have gtm on your website, all you need to do to track your downloads is create an event trigger. Google analytics provides event track feature, so you can use it to track file downloads, newsletters and forms submission. This is how analytics and your website talk to one another and interpret information about visits to your site. Click goal new goal, name the goal pdf view and select event under the type menu. Once you create the virtual page or screen, you can supply that. I have discovered that in order for that action to be tracked i would need to create an event for it.
Its the best wordpress analytics solution, and helps you track the file downloads easily. Using event tags to implement pdf file tracking in. By default, monsterinsights lets you track downloads of the following file extensions. Tracking downloads using gtm is a very straightforward process. There are applications like paperflite that help you do exactly that. Do you need to track downloads, like pdfs, ebook, or whitepapers on your website. The link tracking configuration properties enable you to specify adobe analytics events and variables to track when link clicks occur.
1538 848 145 195 186 796 489 884 1082 1560 1042 1687 982 943 1487 573 1178 1107 1208 616 317 858 1210 763 515 1144 747 1426 1049 539 515 1274 298 249 46 292